Social media is not going away. If printers want to stay ahead of their customers’ needs and provide them with 360 degrees of customer service, they better begin to take advantage of this new communication platform.
1
Comment
Trending Now
Michael Makin was appointed President and CEO of Printing Industries of America on August 1, 2002. Born and raised in Montreal, Makin attended Carleton University in Ottawa where graduated with honors with a degree in Journalism in 1986. He also holds an MBA from the University of Phoenix. After a brief stint as a reporter and public affairs officer with the Canadian government, he began his career in association management 20 years ago. Prior to joining Printing Industries of America, Makin was President of the Canadian Printing Industries Association and for almost 10 years served as an executive with the Canadian Construction Association.
Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.
Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.
The Chinese print market will grow 66.4 percent by 2014 and, similarly, India will grow 39.6 percent. Every day marketers are making the decision between using print, some other means to market their products, or a combination of both.
For many years, we’ve heard of the need to change the sales approach, as well as the need to broaden the products and services offered to clients. With that cry has come much resistance and frustration in really understanding what to change to, what should the new model look like and how will it be profitable.
Value-added theory ignores two important elements related to profitability. The first is the initial and ongoing investment expense of maintaining the product or service capability, and the second is the capacity utilization of that capability.
Let’s face it. The printing and graphic communications business is among the most dynamic and constantly changing industries anywhere. Technology, competition, pricing pressure, commoditization and the constant need to do more for our customers combine to make a typical day for any printing executive, well, anything but typical.
The transition of pages from analog to digital production printing is happening at a rate slower than most digital printing manufacturers might have anticipated. Page volumes will not tip from analog to digital production print technology in the foreseeable future.
More Blogs
