Building a Field of Opportunities with the Xerox CiPress

“Is this heaven?” asks John Kinsella.
“No. This is Iowa,” says his son.

And it was Iowa, like a scene from the “Field of Dreams” movie, that rolled beneath our wheels as we hurtled across the plains. Xerox had rounded up a collection of high-volume customers and a couple dozen industry analysts and press to see the first installation of its CiPress 500, the new waterless inkjet press installed at dmh Marketing Partners, an enormous direct mail operation based in Mt. Pleasant, IA.