It was old hat. Yet the members of the online forum literally fell all over themselves oohing and aahing about business cards made from wood—REAL wood as the posting member proudly proclaimed.
Seriously? This is so yesterday. Or is it?
What might be old news to you and me could be a revelation to your clients. And in the case of wooden substrates, things have changed.
- Categories:
- Consumables-Paper - Non-Paper Substrates
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.