What It Means to Be 'Best of'
Butler Street Research recently announced the winners of the 2016 Print and Digital Award.
CONGRATULATIONS to the award winners, but let’s dig a little deeper into what it means to be "best of."
Achieving this or any other award provides the winners with some bragging rights and, again real credibility because the award is based upon customer feedback answering one simple question. "What is the likelihood that you would recommend XXX Company to a friend or colleague?"
Previous winners have leveraged the award to boost their credibility with new prospects and existing customers to increase sales. Earning "best of" also helped them improve employee morale, talent acquisition and employee retention.
The real leverage comes from being able to show how your Net Promoter Survey and "best of" makes you a better, more optimal organization because you listened to your customers, you analyzed the data, you communicated the results and you took action. AND, as a result, you are better positioned to bring value to your client relationships. AND your value is only what your customer considers to be value.
So add your achievement to your value proposition and build your story around it. "Best of" will be recognized as a differentiator for you and provide your prospect or customer with reason to select you for new business because you have demonstrated that you are the best option to meet their needs and provide solutions. So, the trophy will prove to be a well-deserved honor when you use it to articulate how this benefits your customer.
Now, you have some leverage! Add "best of" to your website, write a press release, email market your new status and surely take advantage of social media.
Butler Street Research is offering the program for companies to participate this year for the 2017 Best of Print & Digital award. This will be your chance to once again participate in measuring the loyalty of your customers and for you to gain actionable insight into your customer relationships. Should your scores achieve the high standards established for the print industry, you will gain the added benefit of receiving the "best of" award.
Start working on improving your client relationships by signing up for the 2017 Best of Print and Digital program. To learn more, visit www.aremyclientsloyal.com or give me a call at (877) 237-8440 and I will walk you through the process.
Butler Street, a leading management consulting, training and research firm focused on client and talent development, has formed an alliance with Printing Impressions, America’s most influential and widely read resource for the printing industry, to provide the de facto industry standard for measuring customer loyalty through its Best of Print & Digital Customer Survey.
If you are interested in understanding how Net Promoter Score and the Best of Print and Digital can help you grow your business, go to www.bestofprintanddigital.com
To take part in the 2017 Best of Print and Digital go to www.bestofprintanddigital.com.
Click here to watch the Printing Impressions interview with Mike Jacoutot, founder of Butler Street, and Mark Subers, president of Printing, Packaging and Publishing at NAPCO Media, as they discuss the new partnership program.
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- Business Management - Marketing/Sales
Frank Costantino is a Managing Partner at Butler Street, a leading management consulting, training and research firm that focuses on client and talent development. Prior to joining Butler Street, Costantino accumulated over three decades of successful sales and executive leadership experience. His passion for sales discipline and process has driven practical solutions for sales organization development, revenue and operating profit growth.
Costantino has been recognized with numerous sales and sales leadership awards. He has also received top honors from his peers and direct reporting teams in VOA rankings, and has also served on the Advisory Board of Target Account Selling. He holds a B. S. in Business Management from NYIT.
