Case Study: The Cost of Direct Mail versus E-mail Invoices
Every now and then I come across a study that flies in the face of conventional beliefs. This one in particular interested me because of our ongoing campaign to remove “anti-paper” green claims used to promote “lower cost” electronic billing. It seems that the “lower cost” feature is now also being questioned by some. Let’s take a look.
- Categories:
- Business Management - Sustainability
Phil has over 28 years of international experience related to sustainability and the forest products industry. He currently leads Two Sides North America, a non-profit that promotes the unique sustainable features of print and paper, as well as their responsible production and use. Two Sides operates globally in five continents with members that span the entire graphic communication value chain. Phil has written extensively on sustainability and environmental topics related to the forest products sector. He received his Bachelor and Master's of Science degrees from McGill University in Montreal. He is a private forest owner and sustainably manages over 200 acres of forestland for both recreational and economic benefits.