Cash Flow Problem at Your Printing Company? I Don't Think So -Carl Gerhardt

By Carl Gerhardt

I have heard many times from business owners that they would have a great operation if they could just solve their “cash flow problems.” Then, when you take a closer look, the problem is really a lack of profitability. They tend to not see the forest for the trees. Even during periods of rapid growth, if a printing business is run profitability, cash flow problems should not be an issue.

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Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

Cash Flow Problem? I Don't Think So