Business Management – Convergence
Mark Subers, president/CRO, Printing & Packaging Group at NAPCO Media explained where PRINTING United fits into the printing industry.
In 2018, SGIA and NAPCO Research collaborated to test the “overarching hypothesis” that convergence is real and PSPs are embracing it.
With the solutions it will promote at PRINTING United, Highcon offers printers a better way to master short-run finishing.
Industry-leading suppliers and manufacturers have reserved 90% of available exhibit space for the debut of PRINTING United.
“It’s all about the timing,” says Bob Conboy, president, of the opportunity to showcase additions to the company’s product line.
MBO America believes exhibiting at PRINTING United will let it take advantage of a valuable brand-building opportunity.
Print industry “convergence” in theory and practice was the subject of a PI webinar that is now available for online viewing.
The opportunity to interact with all of the audiences that PrintSites serves is what makes exhibiting at PRINTING United attractive.
Debbi Ulmer, Marketing Director, says she’s excited to see PRINTING United emerge as a “well rounded event for the trade”.
As print segments continue to converge, the need to adopt a combination of new technologies and products will be inevitable.