Business Management - Industry Trends

In April, 50,000 ELLE magazine subscribers received their monthly issue with a personalized cover featuring Kim Kardashian West.

We’ve all heard the expression, “The fish rots from the head down,” meaning poor leadership is the cause of organizational failure.

Search engine optimization is a simple mode of marketing one’s website by improving efficiencies and ranking on various search engines.

We’re nearing the end of the month, so here’s a look back at some of the items that caught our readers’ attention the most.

This week, Alexander's Print Advantage announced a 23,000-sq.-ft. expansion at its Lindon, Utah based facility; Ricoh USA unveiled a series of color digital presses; and RIT announced it will rename its college of applied science and technology and will move its printing program to the newly named College of Engineering Technology.

Do you use social media as a news source? Are you sure you can separate fact from fiction?

Printers can capitalize on this by partnering with promo products companies and becoming a hub for promotional printing and products.

As people turn to social media to consume media, “social media influencers” will play an important role in steering buying decisions.

Printers can develop signage and printed displays able to trigger authentic, user-driven conversations on social media.

Presentation proposals are being accepted for the 2018 Digital Textile Printing Conference (December 5–6, Durham, N.C.)