Business Management - Industry Trends

OUTLOOK 17 Conference, Popular C-Level Technology, Trends Update Event, Leads into PRINT 17
May 10, 2017 at 10:12 am

This year's OUTLOOK 17 conference is offering a solid lineup of topics and speakers set to address game-changing business management strategies, exciting new profit opportunities, breaking economic updates, and more. The conference will be held on Sunday, September 10, 2017, immediately prior to the opening of PRINT 17, coming to McCormick Place South, in Chicago.

How to Train and Retain Your Millennial Workforce in 2017
May 5, 2017 at 9:09 am

As of 2015, the millennials are the largest segment of the workforce. They learn differently, work differently and think differently than previous generations. And as Generation Z begins to enter the workforce, many sales organizations will have four generations working side by side. Is your company well positioned to handle the needs of your Millennial sales representatives?

NPES Buyout: Sign Of the Shifting Tide
May 1, 2017 at 12:00 am

Thayer Long says that becoming the sole proprietor will better position NPES to make changes and investments for GRAPH EXPO/PRINT.

Direct Mail Is Marketing's Workhorse
April 26, 2017 at 1:11 pm

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers use it.

The 2016 Printing Impressions 400 (PDF)
April 26, 2017 at 9:57 am

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.” In 2016, that 69% figure was joined by a single-digit response of marketers cutting back in the channel. Six percent […]