Business Management - Industry Trends

1st Quarter Paper Outlook
January 1, 1998

The winter months tend to signify the need for more—more clothing for facing frigid temperatures, more wood for the fire—and, this winter, if you happen to be a printer or publisher—a bit more money set aside for paper expenses. As predicted, the fourth quarter of '97 saw an average increase of about 3 percent—and another increase is set to go into effect the first of January. "This comes on top of a roughly 10-percent increase over the last nine months," notes Bruce Janis, president of MSPGA: Management Science for the Publishing and Graphic Arts (www. mspga. com). "We should see a