Business Management - Industry Trends

This is a great time to put direct mail back on the minds of customers struggling to stay relevant in this day and age, and the numbers support it.

Printing Impressions' Editor-in-Chief Mark Michelson spoke with Mark Schlimme, VP of marketing, SCREEN GP Americas, at PRINTING United Expo in Las Vegas. They discuss the products SCREEN is showcasing on The Expo floor and the SCREEN user group meeting at PRINTING United UX. 

Chris Bernat has served as chair of the PRINTING United Alliance board of directors since October 2021.

Apparel decoration is a foundational element of the printing industry, and PRINTING United Alliance…

Join Ricoh USA and Heidelberg USA in their #PrintCares efforts to give back by visiting their booths.

To succeed in packaging, printers need a healthy combination of confidence and determination. But most importantly, they must understand that package printing is different from commercial printing — and be willing to accept the necessary education.

NAPCO Research/PRINTING United Alliance explain what’s driving investments in equipment, software, substrates, or infrastructure.

There are many concerns for businesses during these uncertain times. Here are key areas that will determine where your business lies.

Building graphics, POP/display graphics, vehicle wraps, compliance and safety signage, window graphics, and fleet graphics all make the list of verticals commercial printers across the country are either already starting to offer or are strongly considering adopting.

Here are a few choice stats about direct mail that will not only get you thinking about new ways to use this age-old marketing channel, but also demonstrate to your customers why it’s not as obsolete as they might want to believe in a world filled with screens and interactive experiences.