Business Management - Marketing/Sales

Manhatta is a restaurant 60 floors above Manhattan. Mucca developed postcards, coasters, and a menu with a theme: “Meet us in the sky.”

Have you evaluated your marketing efforts? Here are seven steps to get you started in the right direction.

Most people would claim to be rebels who make their own rules. But, when you get a spec sheet to quote, you probably follow it.

How many of you have started a workout program but never made it past the first session? You will understand Bill’s tip this week.

Ricoh and the Eagles are empowering fans to purchase cutouts to “cheer on” their team from the stands of Lincoln Financial Field.

Hear from business owners and managers that have stepped up to the plate to do their part in helping companies deal with the pandemic.

This targeted acquisition campaign focuses on football fans with a self-mailer, plus a surprise pop-up element and a tear-off keepsake.

Do you have a chief sales officer at your company? This could be the missing piece to your senior team.

A new connection on LinkedIn immediately messages you detailing what you can buy from them. Do you find this as irritating as Bill?

Last week, Bill talked about the value of being on time. This week, he talks about noise and where not to make new business calls from.