Business Management - Marketing/Sales

Difference is what stops buyers looking for cheaper prices. Creating the right difference is an important part of your sales strategy.

When K’ul Chocolate opened its doors, its goal was to reinvent the way people saw chocolate – as a source of energy for active people.

Great salespeople have a habit of asking for and getting referrals. Here is when and how to ask for a referral.

Before the COVID-19 shutdown, companies that produce OOH advertising graphics were also hoping to attract a surge of new business.

A job has gone wrong. There’s the easy thing and the right thing. This is precisely the thing Bill wants to blog about this week.

SVP David Randolph has also served on the board of AMA Atlanta and brings experience from SunTrust Bank, J. Walter Thompson, and BBDO.

Companies know they must do something but they’re not sure what. They wait and think, while you look for a differentiator. Here is one.

Matthew Parker and Deb Corn discuss investments that help printers create long-term relationships with print customers and ROI.

Just like so many sectors right now, nonprofits are taking a hit. This is a specific form of print that printers can suggest.

Washington, D.C.-based Estuary restaurant menu design features a delicate intermingling of foil, textures, and illustration.