Business Management - Marketing/Sales

Paper Smarts as a Difference-Maker
February 24, 2020 at 11:33 am

We strive for a differentiator as salespeople, but price is a horrible way to stand out. Find out more in this week’s Sales Tip.

The Top 25 Hot Markets for Printing in 2020
February 21, 2020

The Top 25 Hot Markets for Printing in 2020 marks the 40th year of this exclusive overview by Vincent Mallardi. This proprietary forecast is an analysis of the historical and projected patterns among principal purchasers of printing in the U.S. and Canada and covers the 25 industries and sectors that are forecasted to spend the most on printing in 2020.

EFI CEO Jeff Jacobson on Emerging Printing Industry Trends, Growth Opportunities
February 20, 2020 at 4:42 pm

Trends that have most recently emerged, according to Jeff Jacobson, will be ones that continue to drive migration for some time – AI integration, machine learning, workflow, multifaceted and end-to-end solutions, etc. Implementation of new technologies into new and different markets will continue to grow and shape printers' business initiatives. 

It's OK to Give Up on Sales
February 20, 2020 at 1:34 pm

I have shown you how to win new work with 12-week sales projects. But am I now saying that all this really isn’t necessary?