Business Management - Marketing/Sales

We spoke with Brad Kugler, CEO and co-founder of DirectMail2.0, about the company’s recent acquisition of Who’s Mailing What!

Good service is largely defined by the client’s expectations. Accommodate them and you may reach the success detailed in this story.

Searching for a printer in Texas, Bill came close to insanity when he saw the results. Take his advice regarding this one simple task.

There are two types of relationships in sales — lifetime value and transactional — and the results differ. Which one do you practice?

Memorial Day is just a week away, meaning this Friday is something of a sales down day. Here are tips to make the most of it.

Moore has been named the primary direct response agency for Nationwide Children’s Hospital Foundation.

Some the best salespeople are not necessarily from within the printing industry. Here are three ideas to recruit the best rep.

Gundir produced this direct mail piece in partnership with the Inclusive Sports Foundation, which used it as a fundraising tool.

A sales rep’s most critical tool is the one between their ears, not how many presses they have. Know your clients, and get thinking.

Sales pros seize every opportunity to expand market share, and ChatGPT can make this task more accessible. Here’s one example.