Business Management - Marketing/Sales

What do disruptive middle school kids, blood donation, and selling print have in common? Find out in this week’s blog.

Niels Winther, chairman of Think Patented, speaks with Mark Michelson about his lengthy career in the printing industry.

For all the new tools marketers have adopted in the digital age, one channel consistently earns trust more than any other: direct mail.

Bill Gillespie recalls how a selling opportunity was locked behind gatekeepers. He shares how persistence opened the door to millions.

As sales people, we need to know what to say to our clients. In this week’s blog, Bill Farquharson shares a few do’s and don’ts.

Can you spot a defining moment? When things “blow up” do you see problems or opportunity? How do you process disruptive change?

Researching a company before making a sales call, while critical, takes time. Here is how to turn one prospect into four opportunities.

On this episode, Mark Michelson spoke with Heidelberg USA’s Steven Calov about his family’s participation in “Family Feud”; and more.

Warren Werbitt shares how after losing his company of 27 years, he navigated his way through challenges to create a unique brand.

Sticky customers are essential for long-term business success. Here are four ways to make it harder for clients to move on.