Business Management - Marketing/Sales

You Can’t Always Get What You Want!
November 13, 2024 at 3:24 pm

Having felt disappointed at a new job, Bill Gillespie was surprised when it brought unexpected growth. Now, he shares some advice.

What I Wrote vs. What I Said
November 12, 2024 at 11:30 am

An email comes in from angry client — or so you think. Misreading tone can cause damage. But you can’t misread Bill’s advice this week.

I Want to Sell Value, Not Price!
November 11, 2024 at 1:38 pm

In a conversation with a CEO, Bill Gillespie shares strategies for shifting price-driven sales to higher value projects.

The Eight-Second Sale
November 11, 2024 at 11:24 am

In the time it takes to read this teaser, the average attention span has been eclipsed. It’s incumbent to write something interesting.

The Week that Was (11/4/24)
November 8, 2024 at 9:28 am

Marketing.com announced the launch of an Envelope Division; Walsworth hired a new executive VP of commercial sales; and more.

The Whole Story?
November 6, 2024 at 3:09 pm

Distractions and incomplete stories hold back opportunities, especially idle client accounts. Here’s one simple piece of advice.

Get it Write.
November 5, 2024 at 10:17 am

This week, Bill Farquharson talks about one instance where a mistake led to a crazy-high response rate of a direct mail piece.

Your Sales Environment
November 4, 2024 at 10:17 am

Your sales environment plays a role in your success. Learn how the two are correlated in this week’s Short Attention Span Sales Tip.