Business Management - Marketing/Sales

When we focus solely on the technical aspects of our projects and services, we miss out on the clients’ needs and vision.

Bill Farquharson recounts how a coach marketed her digital business at an event, but it was a paper choice that made a huge impact.

For those who embrace technological advancements, success is possible. For those who resist, defeat is inevitable. The choice is yours.

Ever reach for the phone only to be met with uncertainty? Stop listening to the Doubter, and listen to this week’s Sales Tip instead.

Join us as we explore the importance of market research in gaining a competitive advantage.

Sales pros can enhance their pitches by using ChatGPT to identify buyers’ challenges and refine their messaging. Here is one example.

LinkedIn posts can help build a brand and get the phone ringing. So how do you get people to read them? Here’s a quick lesson.

Bill Gillespie recounts a haircut experience that demonstrated the importance of customer service. The lesson applies to sales too.

On a call with a prospective client, a little voice inside you speaks up. Bill Farquharson hears voices all the time and shares advice.

Through data, TRUSTbuilder brings fundraisers and brand builders together to collaboratively build brands donors trust.