Business Management - Marketing/Sales

There are two types of relationships in sales — lifetime value and transactional — and the results differ. Which one do you practice?

Memorial Day is just a week away, meaning this Friday is something of a sales down day. Here are tips to make the most of it.

Moore has been named the primary direct response agency for Nationwide Children’s Hospital Foundation.

Some the best salespeople are not necessarily from within the printing industry. Here are three ideas to recruit the best rep.

Gundir produced this direct mail piece in partnership with the Inclusive Sports Foundation, which used it as a fundraising tool.

A sales rep’s most critical tool is the one between their ears, not how many presses they have. Know your clients, and get thinking.

Sales pros seize every opportunity to expand market share, and ChatGPT can make this task more accessible. Here’s one example.

Rejection is a part of sales. One guy has an interesting method for finding out if a rep can overcome rejection during the interview.

Printing is custom manufacturing. Sometimes things go wrong. Being transparent with clients will earn their trust.

Communicating with all personality types is a requirement of sales. Bill shares some ideas on how to apply sales skills internally.