Business Management - Marketing/Sales

Hey, Social Media People ... Calm Down
March 5, 2024 at 1:41 pm

Bill Farquharson is all for Google reviews — when asked once. But to ask repeatedly, well, here is what he has to say about it.

How to Market Your Printing Company
March 4, 2024 at 1:32 pm

Marketing success can be made simple when we focus on what our customers want, and stay consistent with who we claim to be.

Why It’s Rude to Be Early
March 4, 2024 at 11:05 am

If you think showing up early is your way of saying, “Look at me! I’m punctual!” then Bill Farquharson’s advice may change your mind.

How I Sold $100 Million in Print: Part 5
February 28, 2024 at 4:08 pm

Calling a major prospect can be daunting. In this blog, Bill Gillespie offers advice — and a few humorous examples — on why you should.

Ideal With a Capital 'I'
February 27, 2024 at 11:43 am

There are two levels of ideal customer: lower case “i” and capital “I.” Here is why you should always be seeking the latter.

Why Do Happy Customers Leave?
February 26, 2024 at 1:50 pm

In this blog, Bill Gillespie shares how a past sales loss highlighted the importance of client-focused innovations.