Business Management - Marketing/Sales

Proforma celebrated another year of exceptional sales during its prestigious Million Dollar Club Celebration.

Are you distracted? If you’re in sales, perhaps it’s time to dump the junk and focus on the customer. Read more about it here.

Join us as we share important considerations to meet the needs of print buyers and retain them as customers.

Calvin and Hobbes live in an imaginary world, yet they see life with clarity. Bill shares how they perfectly defined sales in one line.

Neglecting to thoroughly profile every aspect of your client’s business can lead to missed opportunities and only modest success.

The first thing to teach a sales rep is product knowledge, right? Well, it depends who you ask. Bill Farquharson shares his thoughts.

Challenges often arise in print sales. Having an accountability buddy can provide guidance to navigate these obstacles.

When we focus solely on the technical aspects of our projects and services, we miss out on the clients’ needs and vision.

Bill Farquharson recounts how a coach marketed her digital business at an event, but it was a paper choice that made a huge impact.

For those who embrace technological advancements, success is possible. For those who resist, defeat is inevitable. The choice is yours.