Business Management - Marketing/Sales

Failing to recognize a buyer’s communication style can cost a sale. Here is one simple system to make conversations easier.

The Texas Tech University Health Sciences Center in-plant recently held a Halloween-themed open house that drew 150 customers.

Bill Gillespie recounts a time when a car salesman failed to close a deal. In this blog, he shares the one thing he did wrong.

CJK Group has relaunched Continuum, a premier marketing execution and creative production company formerly part of Kodi Collective.

TiKTok’s parent company announced that it would use its digital publishing company to launch printed books in 2025.

You are probably an expert in the customer service experience of a half dozen companies you buy from. But what about your own?

Reflecting on 49 years in the printing industry, Bill Gillespie shares one hope for today’s print professionals. Read about it here.

Sales can be downright scary. But in this week’s Sales Tip, Bill Farquharson talks about what to do when things get bone-dry.

Democratic nominee Kamala Harris has outspent Republican nominee Donald Trump on nearly everything, including print and promo.

Be prepared for direct mail in 2025 with these five predictions.