Business Management - Marketing/Sales

Calvin and Hobbes live in an imaginary world, yet they see life with clarity. Bill shares how they perfectly defined sales in one line.

Neglecting to thoroughly profile every aspect of your client's business can lead to missed opportunities and only modest success.

The first thing to teach a sales rep is product knowledge, right? Well, it depends who you ask. Bill Farquharson shares his thoughts.

Challenges often arise in print sales. Having an accountability buddy can provide guidance to navigate these obstacles.

When we focus solely on the technical aspects of our projects and services, we miss out on the clients' needs and vision.

Bill Farquharson recounts how a coach marketed her digital business at an event, but it was a paper choice that made a huge impact.

For those who embrace technological advancements, success is possible. For those who resist, defeat is inevitable. The choice is yours.

Ever reach for the phone only to be met with uncertainty? Stop listening to the Doubter, and listen to this week’s Sales Tip instead.

Join us as we explore the importance of market research in gaining a competitive advantage.

Sales pros can enhance their pitches by using ChatGPT to identify buyers' challenges and refine their messaging. Here is one example.