Business Management - Marketing/Sales

The Biggest Sales Call Mistake
October 23, 2023 at 2:21 pm

It was her biggest sales call and she blew it. She violated the No. 1 rule of sales call etiquette. Read this week’s blog for more.

Go Ahead. Be a Rebel.
October 17, 2023 at 3:45 pm

All prospecting approaches are the same. But inside you is a different message. This week’s blog encourages you to let it out.

A New Sales Focus
October 16, 2023 at 10:16 am

The success rate for a new sales hire is not great. One reason is a focus on the wrong metrics. Here’s a different idea.

A Parallel Path to Client Acquisition
October 11, 2023 at 3:47 pm

Balancing client retention and acquisition is essential for printing companies. One strategy may be to create a parallel sales effort.

Communication and Follow-Up
October 9, 2023 at 11:10 am

A prospective customer asks, “What makes you different?” You can talk equipment and capabilities, or you can take Bill’s advice.