Business Management - Marketing/Sales

There are two levels of ideal customer: lower case “i” and capital “I.” Here is why you should always be seeking the latter.

In this blog, Bill Gillespie shares how a past sales loss highlighted the importance of client-focused innovations.

Your initial contact with print buyers will be far more successful if you’ve created a prospect profile list. Here are some examples.

Projected to procure billions of dollars in printing, these Top 25 sectors provide sales growth opportunities.

When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist made.

Sometimes, price objections occur when an existing account demands a reduction. Bill Farquharson offers tips to avoid this situation.

For business owners, it’s often easier to point the finger. Instead, ask yourself these questions to identify clear market targets.

If you struggle with writing content, then perhaps it’s not the best use of your time. Here are four tips to overcome creator’s block.

Andy Paparozzi, chief economist at PRINTING United Alliance, explained “really good news” when it comes to the economy.

You don’t necessarily have to start from scratch to find buyers. Here are some ideas to help kickstart your prospect-finding plan.