Business Management - Marketing/Sales

A TV commercial from 50 years ago serves as inspiration for Bill Farquharson’s blog as he recalls a business problem that has endured.

A friend of Bill opened a restaurant resulting in a national sales record. Here’s what they did to prepare and how it relates to sales.

I revisited the Hot Dog Eating Contest live on ESPN to pick out all of the best printed branding moments surrounding the competition.

Wouldn’t it be great to know what kind of experience you will have with a customer before they become a customer? Here’s how you can.

Price can get you in the door, but what about the long term Bill shares how to get away from the need to be the lowest price.

The world is becoming more robotic. Salespeople need to be more personal than ever. It is an increasingly important differentiator.

This sample from EnvyPak is a clear envelope that lets the paper insert speak for itself even before the envelope is opened.

Do you want to double your sales? Double your income? Double your success? There’s a simple, powerful solution.

A library promoted a summer reading program with a brochure that’s ambitious and bold. I think you’ll be impressed with the creativity.

It’s my educated guess that 50% of salespeople in the graphic arts have ADD. Here is what makes these sales reps exceptional.