Business Management - Marketing/Sales

“We already have a vendor” is a tough sales objection. You may wonder, why are they not interested in new ideas? Bill offers advice.

Jake Wallace discusses Wallace Graphics’ acquisition of The Corporate Shop, a promo products distributor and branded apparel producer.

Without a face-to-face meeting, how can we know the personality of a new customer or prospect? Bill Farquharson reveals his answer.

IST America announced the return of Chris Davis, who is rejoining the organization in a key sales development role.

Assessing a marketing plan often comes with waiting, usually 12-18 months’ worth. Frustrating. Bill shares his thoughts.

Quad announced the launch of “Built on Quad,” a new campaign showcasing the company’s latest brand identity.

On the top of a sales rep’s wish list is new business, and there are seven steps to earning it. But the first is the most important.

A once-rude houseguest reminds Bill of the day he went from lion to lamb and how you can reel that bully customer in whenever ready.

Among the top sales challenges is client ghosting. This week, Bill Farquharson offers five questions to ask in order to hear back.

Join our panel of in-plants and industry experts who will take you through the top 10 marketing strategies in today’s in-plant space.