Business Management - Marketing/Sales

I’m back this week with four hybrid formats that I think you’ll find very interesting. Here’s what’s cool about these styles.

Today’s B2B buyers prefer an omnichannel approach to marketing compared to years past. But when well-executed, the rewards can abound.

Bill Farquharson sat at a painfully slow stop sign behind a beautifully wrapped van. What happens next is a lesson for company drivers.

When an existing print customer needs promo products, you’ll want them to come to you first. The margins can be lucrative. Here’s why.

Kodi Collective launched its knowledge-sharing platform, “The Collective Exchange,” to guide marketers through execution processes.  

If you thought voicemail was for dinosaur sales reps, think again. A new cell phone feature will breathe new life into old selling.

I received five emails from a company that wants to discuss my IT needs. This flow is easily ignorable. Let’s look at the flaws.

A TV commercial from 50 years ago serves as inspiration for Bill Farquharson’s blog as he recalls a business problem that has endured.

A friend of Bill opened a restaurant resulting in a national sales record. Here’s what they did to prepare and how it relates to sales.

I revisited the Hot Dog Eating Contest live on ESPN to pick out all of the best printed branding moments surrounding the competition.