Business Management - Marketing/Sales

Bill Farquharson used to walk uphill (both ways) cold calling door-to-door. Strangely, he doesn’t recommend it for you. Here’s why.

Join our panel for a lively discussion on how inkjet adoption enables workflow efficiencies.

Allegra Marketing Print Mail created a “Free the Taco” campaign, drawing in hungry students and earning a “Project of the Year” award.

Let’s focus on a unique specialty fold that I’ve explored only a few times in the history of the show. Here’s why it’s a great idea.

By harnessing the power of print-digital fusion, you can create holistic marketing experiences and engage diverse audiences.

When Bill’s daughters wanted lottery tickets, he tried to teach them a lesson about luck. But just like sales, luck is a fickle thing.

What’s the value in voicemail if only a small percentage of prospects answers the phone? Bill shares why in this week’s Sales Tip.

Printing Impressions spoke with Michael Berning, Jr., vice president of sales and marketing, at Jos. Berning Printing in Cincinnati.

ChatGPT can assist salespeople by generating email content when provided with detailed prompts. I gave it a try. Here are my results.

You make some calls, only to hear a prospect say, “It’s August and it’s quiet.” You can accept that, or you can take Bill’s advice.