Business Management - Marketing/Sales

On a recent call, one participant eliminated three words from her vocabulary. The result was an intriguing approach to sales.

While there’s no magic wand to help win the sales game, AI tools such as ChatGPT can help. Here is one example.

This week, Bill Farquharson offers an idea for handling charity requests while still being kind and accommodating.

Changing an old culture requires communication, finding the right staff, and constantly rethinking roles. Anstadt continues to adapt.

Most of the brewery’s sales come from its core CMYK beers. PRINTING United Expo will serve Printer’s Ale beers during show happy hours.

In an effort to improve his tennis game, Bill learned a lesson about the importance of attitude on the court and during a sales day.

People only take a second to check out your LinkedIn profile. Here are some ideas to grab your audience’s attention and win business.

Led by a forward-thinking CEO, Pennsylvania’s Anstadt Company has transformed into an ecommerce-driven, on-demand digital printer.

Knowing your prospect will help you decide which style of marketing is best: aspirational advertising or reality-based marketing.

LinkedIn’s algorithms are closely-guarded secrets. What they don’t hide are the rules to get a post punished. Bill shares a key tip.