Business Management - Marketing/Sales

Offensive emails by sales reps aren’t meant to be offensive, but are often misinterpreted. Eliminate this possibility with one step.

Amazon has redefined business fundamentals like ordering, shipping, and communication. That last one is what Bill focuses on this week.

Effective marketing is hyper relevant, agile, and focused on results. A change is taking place. Organizations are separating from brand recognition as a marketing strategy, and moving toward a more customer-centric approach. One of the modern technologies making this shift possible is inkjet. 

In Wednesday’s keynote, “6 Steps to Building a Loyal Customer Base,” Joe Pulizzi, founder of the Content Marketing Institute, distilled how content marketing can help build customer loyalty.

Even if you buy a top-of-the-line UV printer, you may still experience costly problems if the manufacturer doesn’t provide you with vital production support. The following are four vital aspects of production support that you should research before purchasing a UV printer.

Kitting is one of the biggest things happening in the promotional products segment right now. The practice exploded during the pandemic and is expected to remain a promotional marketing staple that will drive business for promotional products companies for years to come.

Production costs and speed to market can be the difference between success and failure when it comes to manufacturing. It’s encouraging to know there is a workflow methodology designed to reduce flow times within production systems, as well as response times from suppliers and to customers — it’s called just-in-time manufacturing. Also referred to as…

Katy Hart, director of Marketing at The BoxMaker, discusses rebranding the company website, facilitating relationships, and more.

What comes before the sale, and before the solution that leads to the sale? Find out in Bill Farquharson’s blog.

ASI will welcome attendees and offer demos of ESP, the industry’s leading promo product sourcing platform, at PRINTING United.