Business Management - Marketing/Sales

It’s coming. The “R” word is everywhere and sales reps need to know how to sell in a recession.

Pain is a powerful sales tool. If a buyer opens up about their problems, and if you can solve them, you’re in a good selling position.

American indie rock band Wilco released its limited-edition album “Ode to Joy” with packaging that uses interactive paper elements.

What is a sales rep’s biggest fault? One customer answered that question emphatically. Read Bill’s blog to see if you are at fault.

In this episode, the group discusses converting networking relationships into business strategies for increased engagement.

An RRD study reveals marketer perceptions of macro trends are impacting consumers which influences the approach to reach them.

Just like working out at the gym, print sales muscles must be built up over time. Check out Bill’s Sales Tip to find out how.

American Standard created “The Reference Line,” a guide to the brand’s products that are used as a benchmark for their fixtures.

Watching the U.S. Open, Bill recognized the body language of the losing player. Here is what body language can portray in sales.

Marshall Atkinson, owner of Atkinson Consulting, shares what it takes to run a successful apparel business and how to get started.