Business Management - Marketing/Sales

I’ve got part two of my two-week holiday card extravaganza! We’re taking it up a notch with five, dimensional holiday card ideas.

This vibrant, over-size volume demonstrates the many ways potential clients can make lemonade from lemons.

Got a sales goal? Are you wary if you should share it? There is no right answer, but Bill’s sad tale of failure and can lend guidance.

There are nine weeks left in 2022. That is not a lot of time to sell, so take the Bill’s advice from this week’s Sales Tip.

The holidays are coming and now is the time to dream up a great holiday greeting card. I’ve got five unique and simple ideas for you.

Many printing companies are stuck in a constant battle to produce print competitively. But there is another way to success.

Offensive emails by sales reps aren’t meant to be offensive, but are often misinterpreted. Eliminate this possibility with one step.

Amazon has redefined business fundamentals like ordering, shipping, and communication. That last one is what Bill focuses on this week.

Effective marketing is hyper relevant, agile, and focused on results. A change is taking place. Organizations are separating from brand recognition as a marketing strategy, and moving toward a more customer-centric approach. One of the modern technologies making this shift possible is inkjet. 

In Wednesday’s keynote, “6 Steps to Building a Loyal Customer Base,” Joe Pulizzi, founder of the Content Marketing Institute, distilled how content marketing can help build customer loyalty.