Business Management - Marketing/Sales

In poker, going all-in means you believe that you have the winning hand. When it comes to your printing business, are you all-in?

Driven by client demand, it now offers in-house comprehensive strategy, creative best practices, and sophisticated data modeling.

I wanted something light, colorful, and fun — a great idea that can be used for lots of different verticals and marketing scenarios.

Bacardi combined trends in promotional marketing — QR codes, musician partnerships and streetwear — to create a new apparel campaign.

You can’t be in the print or sign business without fielding donation requests. This week, Bill offers ideas for donating strategically.

Linda Bishop, president of Thought Transformation, provides insight on how the nature of print sales has changed.

Fortusis relaunched its Kwik Kopy brand and KKP, an all-new division with an emphasis on business-to-business (B2B) printing.

Bill offers ideas to bring the same clarity to your positioning statement that he found after listening to a podcast and book.

A print buyer asking for a reduction is expected, so why are print salespeople surprised? Here are some tips for your next negotiation.

A recent question asked by Bill’s physician had him thinking about questions that check on sales health. Here’s what he came up with.