Business Management - Marketing/Sales

Patrick Magyar has been named Proforma’s new VP of Marketing. Magya was formerly Proforma’s creative director.

Sales reps have a lot of flexibility in their work schedule. The right to make your own hours applies in every situation, except one.

Sarah Hawley is a serial entrepreneur who has founded eight companies since 2009. Here, she talks navigating entrepreneurship and more.

This week, Bill’s conversations cover how to make extra sales calls, the value of a sales community, and what to read this summer.

Business strategy has its roots in one simple idea: Identify and satisfy customer needs in a way that is unique from the competition.

It’s important to recognize they are business relationships. Sometimes, the end of the affair is necessary between printer and buyer.

The sales conversation doesn’t need to always come down to price. Here are tips for best negotiating with your prospective customers.

This week, Trish digs through the archive to find inspiring youth-focused college marketing examples to share with you.

Without setting significant personal or business goals, it becomes difficult to achieve anything more than incremental improvements.

During the pandemic, many turned to cooking — something advertising agency Mythology celebrated in this hardcover coffee table book.