Business Management - Marketing/Sales

In this episode, Ashley Roberts interviews Toni McQuilken, senior editor of Wide-Format Impressions; and Dan Marx interviews Chris White, executive director off sales at the Imagine Group.

As a buyer, one touch is rarely enough to grab my interest. See here for tips on executing a successful sales follow-up.

This week’s big idea is an exercise in surprise and delight, tucked into an artful magalog mail format and waiting to be discovered.

Quad announced the appointment of marketing and advertising industry executive Rachel Winer to the position of senior vice president.

Printing processes are intricate. Sharing this information with customers shows you are a professional and understand the industry.

For commercial printers willing to research options and make strategic equipment investments, wide-format printing can be lucrative.

Bloomingdale’s Loyallist program presents members with a personalized metal membership card in a gift box that defines pampering.

This week, Bill takes on the myth of the Summer Slowdown and offers a simple idea for making sure business is as hot as the summer sun.

For 40 years, Bill has worked as an at-home salesman, and it’s taught him some things about mobile selling. Now, he shares some tips.

A good golf partner keeps quiet when it’s a bad day. Fortunately for Bill, his friend Peter shared some advice for both golf and sales.