Business Management - Marketing/Sales

Many people give me objections that they believe are valid reasons for not using LinkedIn. Let’s deal with the most common ones.

Lisbeth Lyons discusses the current state of legislative and regulatory policies, and how they impact printing and packaging companies.

A business card that fails to somehow convey an artist’s work is a real missed opportunity. Not in this case.

Lauren Sallata brings more than 20 years of experience directing large organizations through digital marketing transformations.

When you first meet them, they are charismatic, curious, and always ready to help. But should you try to find more like them?

The two companies had a number of similar services, as well as distinct offerings, that will provide customers expanded services.

In a famous Ted Talk, Simon Sinek told us to start with this word. Bill describes how it is the most powerful word in sales.

You are handed something to quote. The only way you will win is to cut out all profit from the job. Or … you could take this advice.

The series, “Enhancing the Print Customer Connection,” is based on insight from more than 200 communication buyers and print providers.

Here are two case studies that show what an effective sales resource LinkedIn can be.