Business Management - Sustainability

Moving Sustainability from Niche to Normal
June 23, 2011

As print service providers, knowing the issues your customers face will help you better solve their problems. Your customers’ customers—consumers—look differently at environmentally friendly products depending where they fall on the green continuum. Until green products and services feel normal, the middle is unlikely to change behavior.

Summer Reading to Help Printers Go Green
June 9, 2011

School may be out for our kids, but it’s never out for business owners and managers. Here is a short reading list to help you along the path to sustainability. Summer reading, anyone?

How Green are Your Industry Peers?
May 26, 2011

The authors of a new report just released by the Rochester Institute of Technology have concluded that there’s a lot of activity going on in the printing industry regarding sustainable practices. That’s good news. The bad news? There’s a lot more that needs to be done.

Standard Register’s Green Efforts Surpass Its Expectations
May 19, 2011

When it participated in the Carbon Disclosure Project, Standard Register scored 91 out of 100 possible points, among the top 5 percent of 1,100 companies participating in the study. The average score for participating companies was 48.

Strategies for Stepping Up to Green Marketing
May 12, 2011

The bad news is that conventional marketing is out. The good news is, green marketing—or “sustainable branding,” if you prefer—is in. Green marketing is an over-arching strategy that extends to all corporate functions, rather than a series of tactics.

Is Green Still Relevant to Consumers, Businesses?
April 28, 2011

The trends expressed by your customers—and the customers of your customers—will influence the products you sell and produce. Researchers from Amazon have mapped a number of green product segments and labeled zones on a map of the United States as “hot” or “cold” depending on deviation from national averages.

ForestEthics vs. SFI - The Battle Goes On
April 14, 2011

ForestEthics has described the Sustainable Forestry Initiative label as “greenwashing,” and said the certification’s requirements permit practices that are harmful to the environment. In response, the “Conservation Chamber” of the SFI Board has distributed an open letter refuting ForestEthics’ assertions.

RIT Publishes Report on Measuring the Environmental Impacts of Printing
April 11, 2011

The main objective of the survey was to establish a baseline for the current state of adoption and implementation of sustainability practices within the printing industry. An unexpectedly large percentage of respondents (27 percent) did not have a sustainability policy.

Going Beyond Certification to Making the List
April 7, 2011

To help printers “learn from their peers,” Canopy launched a Printer Leadership List to help them identify ways to implement paper purchasing policies that will benefit their businesses, communities and the world’s forests, while reducing the impacts of climate change.