Business Management - Sustainability

Coverage of green printing, environmental and certification efforts of commercial printing companies from Printing Impressions' December 2009.

Every direct marketer knows that if you present prospects with too many choices, you risk inertia in the decision-making process. There’s some truth to this adage for direct marketers themselves these days, as they face a dizzying array of media channels with the desire--maybe even a mandate--to serve their companies’ triple bottom line (people, planet, profits).

The good news is the tools, processes and success stories exist for direct marketers to leverage to help them determine not only which media best fit the job at hand but also how to improve the carbon footprint of all channels for a true win-win-win.

On November 17, a knowledgeable and experienced panel on sustainability will break down:

• environmental impacts of both paper and digital channels
• tools and processes by which to gauge the carbon footprint of a product or process
• building the triple bottom line into the media selection process
• real-world examples of sustainability-driven media planning

Click here to view this free webinar!

Indianapolis-based Fineline Printing Group has grown each and every year since its founding in 1981, in spite of various challenges, including the current financial markets crash that has spiralled the nation (if not the world) into an economic tailspin.

AT PRINT 09, The Print Council released a new position paper that lists 10 strong reasons why print is a sustainable and environmentally responsible communications medium. Titled "Why Print Is Green," the new report describes specific ways in which print is green—from the responsible products used, renewable energy sourced, increased recycling rates, improved design and delivery methods.

THE TERM "wake-up call" generally refers to a heightening of one's awareness to a situation that needs to be rectified. Herb Zebrack is living proof that the term can carry dual meanings, including a literal application. This story traces back some 50 years, when Zebrack was a teenager attending L.A.

Tucked inside the picturesque backdrop of the Hudson River in upstate New York, Finch Paper is seeking to show customers and potential clients that it boasts value beyond the mid-cap status it holds among the multitude of U.S. paper providers.

Printing Impressions' Sustainability in Commercial Printing News for September 2009

Printing Impressions' Green scene Sustainability news in the commercial printing industry or August 2009.

Is the paper you purchased for your next direct mail or catalog campaign imported? How about the fiber used to make the paper? Did you perform due diligence to determine if all parties in the supply chain legally sourced and imported the paper that you bought? If not, YOU could be in violation of the Lacey Act.

The Lacey Act, a 100-year-old statute originally passed to stop wildlife crimes, was amended in May 2008 by the U.S. Congress to also now ban the commerce of illegally sourced plants, timber and wood and paper products. Companies that import or domestically source such environmentally harmful products may face seizure of goods, fines and jail time.

To stay on the right side of the law, protect your company's reputation and be a good corporate citizen of the world, you need to understand the requirements of this legislation and how they affect your role in paper sourcing NOW.

Fujifilm today announced that its primary US manufacturing complex, located in Greenwood, S.C., has begun using methane gas from a local community landfill to power approximately 40 percent of its operations. Company officials joined local government leaders and guests to celebrate the project’s completion at the Greenwood County Landfill. This is one of many steps Fujifilm Corp. is taking to reduce greenhouse emissions at its facilities worldwide. In the U.S., the company aims to reduce greenhouse gas emissions by 15 percent by 2012.