Business Management - Sustainability

Print media market leader Heidelberg USA has launched a new web portal dedicated to exploring sustainable solutions for the printing industry. Given its longstanding commitment to environmentally and socially responsible manufacturing, Heidelberg is uniquely positioned to provide this comprehensive resource for printers and print buyers who want to learn more about sustainable printing and the positive impact it can have on their businesses — minus the greenwashing and marketing hype.

Part of the All About: Sustainability Webinar Series!

Selecting the right paper for your direct mail campaigns has always been a balancing act, juggling cost with performance. And now, marketers increasingly are adding environment-friendly to their lists of considerations.

But "environment-friendly" is a big concept, encompassing a whole host of options ranging from virgin fiber that is responsibly harvested to post-consumer recycled fiber, mixed fiber sources and even alternatives to wood fiber. In addition, some companies extend their research and selection criteria to include the environmental impact of the processes used to manufacture the paper.

To help you suss out the differences in the paper products on the market, Target Marketing and Printing Impressions have assembled a panel of production experts who will take you through the various factors related to the environment and paper.

You'll come away with an understanding of:
- the substrates that are considered environment-friendly
- the environmental issues surrounding the manufacturing process
- what factors to weigh when selecting eco-friendly papers

Click here to view this webinar today!

California printers go low-VOC on blankets and rollers

Printing Impressions' Sustainability in Commercial Printing News for April 2009

BEING LOCATED in Southern California isn’t exactly one of the more business-friendly regions for a $120+ million commercial printing establishment to call home. With a state facing huge budget deficits, printers here deal with escalating business taxes, high labor and healthcare costs, severe traffic congestion and very strict environmental regulations. One ray of good news, though, is the area’s year-round moderate climate that results in an abundance of sunshine.

MATT ANSON’S quiver runneth over with “green” arrows. His multi-location binding, finishing and packaging company, Bindagraphics, is a mega corporation that has embraced sustainability practices across the board. And, those eco-measures are on time, on target and helping his postpress operation whizz past its competition. With each bulls-eye he hits, Anson is zeroing in on expanding business endeavors, as well as environmental cleanliness.

Printing Impressions' Sustainable/Green Printing News for February 2009

During 2008, Pira International conducted research for PRIMIR/ NPES in a study entitled “Sustainable Print in a Dynamic Global Market: What Going Green Means.” The 300+ page study, soon to be published, delves into the impact of print on the environment.

Printing Impressions' Sustainability in the Commercial Printing Industry News for January 2009Printing Impressions' Across the Nation Commercial Printer News

To go green with your marketing efforts, you need the support of your entire development team - both in-house and at your agencies. From messaging and creative to production and distribution, your sustainability goals need to be effectively communicated and enacted across the marketing chain to meet standards while staying on budget.

Click here to view this webinar today!