To go green with your marketing efforts, you need the support of your entire development team - both in-house and at your agencies. From messaging and creative to production and distribution, your sustainability goals need to be effectively communicated and enacted across the marketing chain to meet standards while staying on budget.
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The World Resources Institute and the Environmental Investigation Agency today launch a partnership to combat illegal logging worldwide and clean up timber supply chains. The partnership focuses on the 100-year old Lacey Act, which was recently amended to include plant products - including timber and wood.
Printing Industries of America is proud to have four of its members recognized as Sustainable Green Printers (SGP Printers) by the Sustainable Green Printing Partnership (SGP Partnership). Fineline, Pictura Graphics, the John Roberts Co., and the Pratt Corp. are among the first printers in the nation to have successfully completed the verification process and become officially recognized as SGP Printers.
Printing Impressions’ Sustainability in Commercial Printing News for December, 2008.
BOLINGBROOK, IL—November 10, 2008—Goss International’s successful efforts to reduce the environmental impact of its two manufacturing sites in the United States were recognized by state and national programs in September.
At last month’s GRAPH EXPO 2008, I did a “2008 Print Buying Trends” presentation at Heidelberg’s Print Media Academy. One of the many topics I covered was sustainability and how the best print suppliers are not only going green, but are actively promoting their efforts to their customers and prospects. I was surprised to learn that many solution providers are doing the right things, but they aren’t marketing their programs and progress. How are print buyers going to know that you are eco-friendly if you don’t tell them?
Printing Impressions' Sustainability in Commercial Printing News for November 2008
IN THIS new era of environmental responsibility, the message of “green” implies that a company uses state-of-the-art business practices and promotes good corporate citizenship. For a print provider, going green can transform an ordinary printed product into a powerful marketing tool, even as it serves customers as their most durable and trusted communication vehicle.
AS A society, we rely on plastic for its strength, resilience, flexibility, elasticity, durability and protective properties, characteristics that have not escaped the notice of print buyers and specifiers everywhere. As a result, many printers increasingly view printing on plastics as a way to differentiate themselves, while turning out products of higher value demanded by their customers—value they hope can be reflected in premium prices and higher profit margins.
MORE THAN ever, printers are being asked by their customers to prove their green credentials. In response to the demands for printers to create a creditable recognition program, the Sustainable Green Printing Partnership (SGP Partnership) was created. On August 28, the SGP Partnership began accepting applications from printers that want to be recognized for their efforts at being a sustainable green printer.
