Consumables-Paper - Digital Inkjet

Survey Shows Some Positive Consumer Trends in Favor of Print
December 2, 2016 at 2:38 pm

A multi-country survey on "The Attractiveness and Sustainability of Print and Paper" was conducted in June 2016 by global polling firm Toluna Inc. and showed some positive results on how people perceive and use print and paper. In general, there was a preference for print on paper across all age groups, likely indicating a more fundamental and more human way that people react to the physicality of print on paper.