Consumables-Paper - Digital
April 10, 2013
It was around Valentine’s Day when a red-striped promotional piece captured my paper lover’s attention within a millisecond. GLS, a single-source marketing services provider based in Minnesota, used CMYK and a triple hit of white to produce a beautiful striped pattern and ribbon effect. But it was the striking look and velvety feel of some of the hearts and stripes in the design that left me weak in the knees.
March 20, 2013
This invitation grabbed our attention here at PaperSpecs. Red wines are the theme of the evening, and the letters R-E-D figure as the prominent design element in a clever marriage of the word and the color.
October 31, 2012
Call me lazy, but I’ve never felt the urge to buy my own paper for print jobs. As tempting as it sounds to order my own paper, there are too many potentially ugly consequences for me as a client.
September 5, 2012
It didn’t seem like such an unusual request when a printer friend of mine asked, “Can you help me find a matching color? I checked with my paper merchants, but they couldn’t help.” This was a big client with a huge order, and I didn’t want to let my friend down. It was a make-or-break situation.
June 25, 2012
When you shine a light on a photo from different angles, nothing happens to the image. But what if the shadows on it could change as if it were a real, three-dimensional object? That day is closer than you think.
June 5, 2012
The winning entries to Appleton Coated’s U360 Competition for 2012 have been announced. “U360 celebrates design, content and printing excellence, and all that paper makes possible. The winning selections recognize the all-around, effective, creative role that print communication plays in the marketing mix,” says Ferkó X. Goldinger, advertising and promotion manager.
June 4, 2012
FiberMark CEO Anthony P.D. MacLaurin can strip down his company’s corporate strategy to one simple statement. “Replace plastic,” he says. That means getting manufacturers that use plastic in book covers, file folders, packaging for consumer goods from cognac and Godiva chocolates to board games to use materials made with cellulose.
FiberCard replaces the plastic used in gift cards and hotel-room key cards with a dense, glossy paper that not only accepts the printing of graphics and photos, but takes the magnetic strip and scratch-off space where the PIN number is hidden.
FiberTag, is designed to replace those plastic tags
January 12, 2012
Universities should be prime real estate for the expanding e-book market, but for the most part students are clinging to the traditional book form. Yet despite an increasing number of consumers hopping on the bandwagon—with Amazon selling more e-books than printed books and the e-book market at the brink of breaking $1 billion in revenue—students don’t seem to be convinced.
Serious students approach reading effectively as a vandal. With the bare minimum of a pencil in hand (some even carry an armory of color-coded highlighters, Post-it pads and paper clips), they deface the page in conversation with the text, underlining, highlighting
February 7, 2011
Sometimes, printers have to switch suppliers. What should you do? Ask the merchants to bring in samples? Look at printed samples? Look at unprinted samples? Buy what’s cheapest? Buy a truckload of four different papers and see how they perform and then decide?
January 24, 2011
In the brave new world of media—or the brave world of new media—turnabout is most definitely fair play. Google, for instance, advertises itself in newspapers and trade publications. And now a leading paper company is promoting one of its products with a series of online video clips.
The company is Sappi, and the product is Flo, Sappi’s value-priced, or economy, line of paper. To gain a following for Flo among a target audience of printers and press operators, Sappi is sponsoring humorous webisodes under the title “Off Register.”
The campaign for Flo is not forgoing print entirely
