Consumables-Paper - Digital

Universities should be prime real estate for the expanding e-book market, but for the most part students are clinging to the traditional book form. Yet despite an increasing number of consumers hopping on the bandwagon—with Amazon selling more e-books than printed books and the e-book market at the brink of breaking $1 billion in revenue—students don’t seem to be convinced.

Serious students approach reading effectively as a vandal. With the bare minimum of a pencil in hand (some even carry an armory of color-coded highlighters, Post-it pads and paper clips), they deface the page in conversation with the text, underlining, highlighting

Sometimes, printers have to switch suppliers. What should you do? Ask the merchants to bring in samples? Look at printed samples? Look at unprinted samples? Buy what’s cheapest? Buy a truckload of four different papers and see how they perform and then decide?

In the brave new world of media—or the brave world of new media—turnabout is most definitely fair play. Google, for instance, advertises itself in newspapers and trade publications. And now a leading paper company is promoting one of its products with a series of online video clips.

The company is Sappi, and the product is Flo, Sappi’s value-priced, or economy, line of paper. To gain a following for Flo among a target audience of printers and press operators, Sappi is sponsoring humorous webisodes under the title “Off Register.”

The campaign for Flo is not forgoing print entirely

One of the key drivers for the printing industry is going to be digital technology. Digital printing offers personalization, cost savings, improved output options and the ability to migrate traditional offset volume to a value added digital services business model.

This webinar explores emerging market opportunities driven by digital color printing (both toner based and inkjet) combined with the availability of an expanded array of substrates. You will hear from your peers in the industry about how they are tapping into direct mail market expansion, books on demand, photo merchandise and digital packaging by combining the right digital press with the right paper. 

Key areas that will be explored include:
1. Perspectives on the market growth areas for digital applications
2. Case histories from service providers that are building new business models around on demand publishing, packaging direct marketing and photo merchandise and critical requirements for success
3. Recommendations for participating in the market transition

To view this free webinar, click here!

Are paper markups the best way to go? A small survey that I launched revealed that printers are confused about what to charge when customers supply paper: 71 percent agreed with the statement, “paper markups are critical to our profitability” but 50 percent agreed that “when customers supply paper, we don't lose much because we still include a cost for handling the paper."

Most of you probably know all of this, but there may be a thing or two that you don’t know. Or maybe you just need to be reminded.
 
10. We usually like to print color on coated paper. For most applications, coated paper is best for color, but some excellent work can be done on uncoated papers, especially text and cover or opaque grades.

Most merchants make money selling paper, but there are a few who make money buying paper. How do they make money buying paper?

Choosing the most appropriate quality paper for your project can be a daunting task. To ease the way, I’ve compiled my top ten tips to help you find the right paper for your projects.

Choosing the most appropriate quality paper for your project can be a daunting task. Paper has many features to consider, and new sheets are continually coming into the market.

While printing on a white, coated sheet is a safe option, selecting a colored stock opens up new possibilities and allows for a different stream of your creativity to flow. With the right knowledge, pushing this envelope allows for amazing design options.