Consumables-Paper - Digital

In the brave new world of media—or the brave world of new media—turnabout is most definitely fair play. Google, for instance, advertises itself in newspapers and trade publications. And now a leading paper company is promoting one of its products with a series of online video clips.

The company is Sappi, and the product is Flo, Sappi’s value-priced, or economy, line of paper. To gain a following for Flo among a target audience of printers and press operators, Sappi is sponsoring humorous webisodes under the title “Off Register.”

The campaign for Flo is not forgoing print entirely

One of the key drivers for the printing industry is going to be digital technology. Digital printing offers personalization, cost savings, improved output options and the ability to migrate traditional offset volume to a value added digital services business model.

This webinar explores emerging market opportunities driven by digital color printing (both toner based and inkjet) combined with the availability of an expanded array of substrates. You will hear from your peers in the industry about how they are tapping into direct mail market expansion, books on demand, photo merchandise and digital packaging by combining the right digital press with the right paper. 

Key areas that will be explored include:
1. Perspectives on the market growth areas for digital applications
2. Case histories from service providers that are building new business models around on demand publishing, packaging direct marketing and photo merchandise and critical requirements for success
3. Recommendations for participating in the market transition

To view this free webinar, click here!

Are paper markups the best way to go? A small survey that I launched revealed that printers are confused about what to charge when customers supply paper: 71 percent agreed with the statement, “paper markups are critical to our profitability” but 50 percent agreed that “when customers supply paper, we don't lose much because we still include a cost for handling the paper."

Most of you probably know all of this, but there may be a thing or two that you don’t know. Or maybe you just need to be reminded.
 
10. We usually like to print color on coated paper. For most applications, coated paper is best for color, but some excellent work can be done on uncoated papers, especially text and cover or opaque grades.

Most merchants make money selling paper, but there are a few who make money buying paper. How do they make money buying paper?

Choosing the most appropriate quality paper for your project can be a daunting task. To ease the way, I’ve compiled my top ten tips to help you find the right paper for your projects.

Choosing the most appropriate quality paper for your project can be a daunting task. Paper has many features to consider, and new sheets are continually coming into the market.

While printing on a white, coated sheet is a safe option, selecting a colored stock opens up new possibilities and allows for a different stream of your creativity to flow. With the right knowledge, pushing this envelope allows for amazing design options.

Is the paper you purchased for your next direct mail or catalog campaign imported? How about the fiber used to make the paper? Did you perform due diligence to determine if all parties in the supply chain legally sourced and imported the paper that you bought? If not, YOU could be in violation of the Lacey Act.

The Lacey Act, a 100-year-old statute originally passed to stop wildlife crimes, was amended in May 2008 by the U.S. Congress to also now ban the commerce of illegally sourced plants, timber and wood and paper products. Companies that import or domestically source such environmentally harmful products may face seizure of goods, fines and jail time.

To stay on the right side of the law, protect your company's reputation and be a good corporate citizen of the world, you need to understand the requirements of this legislation and how they affect your role in paper sourcing NOW.

Part of the All About: Sustainability Webinar Series!

Selecting the right paper for your direct mail campaigns has always been a balancing act, juggling cost with performance. And now, marketers increasingly are adding environment-friendly to their lists of considerations.

But "environment-friendly" is a big concept, encompassing a whole host of options ranging from virgin fiber that is responsibly harvested to post-consumer recycled fiber, mixed fiber sources and even alternatives to wood fiber. In addition, some companies extend their research and selection criteria to include the environmental impact of the processes used to manufacture the paper.

To help you suss out the differences in the paper products on the market, Target Marketing and Printing Impressions have assembled a panel of production experts who will take you through the various factors related to the environment and paper.

You'll come away with an understanding of:
- the substrates that are considered environment-friendly
- the environmental issues surrounding the manufacturing process
- what factors to weigh when selecting eco-friendly papers

Click here to view this webinar today!