Data Management

Pat McGrew shares news about new privacy laws being passed that will REQUIRE opt-ins from consumers to receive direct marketing.

Heeter Printing Company announced its Imperium web application has earned Certified status for information security by HITRUST.

Moore has acquired Amergent, a direct marketing and donor management software company dedicated to serving the nonprofit industry.

For the 2020 holiday season, Amazon made its largest push yet into direct mail with a huge (and expensive) toy catalog.

Quad’s QDMX platform allows direct marketers to maximize personalization while driving down postage costs with faster turnaround times.

Lean how changes in today’s market requirements necessitate a compliance and protection program with tighter, automated controls.

The days of “spray-and-pray” marketing are over. Now, direct mail and other PSPs must demonstrate expertise in data management.

During the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing.

This webinar will explain the key areas of your business to consider when evaluating the effectiveness of your current workflow.

Mail.dat and Mail.XML have become the mailing industry standard for effective communication for efficient processing and entry of mail.