Digital Printing-Production Inkjet - Continuous Feed (Color)

You’ve probably heard people claim that direct mail is “dead,” but that’s not true. Yes, overall mail volume has declined over the last 10 years — approximately 2% according to the USPS — but direct mail as a percentage of all mail has increased. Mail has always delivered a great ROI — and it still does.

Printers have been able to increase profitability and reduce costs without a loss in speed by transitioning to inkjet presses.

Michael Ring has served on the TLMI Board of Directors and is currently co-chair for the TLMI Marketing Committee.

The installation of a webfed Océ ColorStream 3900 color inkjet press has helped the company improve its in-house printing requirements.

Learn why mail manufacturer Specialty Print Communications chose the Océ ProStream 1000 to support its clients’ direct mail needs.

The full-color, twin-engine inkjet web press is configured with options to print up to 250gsm and coated stocks up to 1,200×1,200 dpi.

NIR Dryer technology extends drying performance for both lightweight uncoated stocks and heavier weight, coated litho substrates.

SPC has invested heavily in data-driven direct mail inkjet printing technology, landing it on our list of Best-in-Class innovators.

BlueCross BlueShield of Tennessee has adopted the Memjet-powered Super Web WEBJet 200D commercial press to leverage variable data.

Adam LeFebvre, of Specialty Printing Communications, and Mark DeBoer of Darwill, weigh in on the successes they are achieving so far.