Digital Printing-Wide Format - Flatbed

IT MAY be telling that, with a few exceptions, the presses in operation around the show floor of Graph Expo and Converting Expo 2006 were of the digital variety. Offset units were conspicuous in their absence. Digital presses largely have become part of the commercial printing mainstream, rather than being a specialty product segment or market niche. The exhibition’s Wide Format Pavilion showed ongoing interest in that segment, but adding a wide, large, superwide or grand format digital system still is seen as a way to diversify rather than being standard equipment. Hewlett-Packard shared results from an InfoTrends study that surveyed a sampling

“It’s not rocket science.” That same reply was given by two players in the market when asked about the challenges facing a printer looking to diversify into digital wide-format printing services. Adding this service seems like a natural extension of the printing industry’s digital evolution. Large-format ink-jet print engines have all but become the norm for some level of proofing, ranging from digital bluelines up to contract color. Putting aside the finishing requirements, digital color printing presents much the same proposition whether the output be an 8.5x11˝ sheet or large banner. Why, then, have so relatively few commercial printers gotten into the business? “Less

It's not often an industry gets a close look at an $18 billion market worldwide that fits perfectly into its capabilities and skills, but is slipping by, largely uncultivated. This fall's Graph Expo & Converting Expo will give the printing, publishing and converting business just such an opportunity—a comprehensive overview of the untapped large-format digital ink-jet printing market. The show takes place October 6-9 at McCormick Place South in Chicago. It's the foremost U.S. exhibition in 2002, with an expected attendance of more than 40,000 buyers and about 500 exhibitors slated to occupy nearly 365,000 net square feet of booth space. Large-format ink-jet

No longer a small niche consideration, large-format printing is elevating POP and outdoor graphics display markets to new heights, allowing commercial printers to break through new profit ceilings. BY MARIE RANOIA ALONSO The bigger, the better. Wider is better. Big is beautiful. If for nothing else, wide-format printing is an attention grabber. And why not? How can any other form of print convey sheer opulence, tender sensitivity, true magnitude and obvious grandeur with the same, well, monumental proportions as do the wide-format wonders driving new trends in outdoor display graphics, point-of-purchase designs and an array of larger-than-life banners, posters and signage? Why should the

Greg and Scott share the same last name (Scinta). They share the same birthday (they're twin brothers). They share the same business (Smash Graphix in Louisville, KY). And they share the same opinion about wide-format printing (it's great). "It certainly makes our life easier," says President Greg. "Money-wise," Vice President Scott chimes in. The Scinta brothers aren't alone in their thinking. When it comes to wide-format printing, many shops are discovering that the market is wide open. When most people think of wide format, they think of signs. Granted, signage is a common, and profitable, application—but it's hardly the only one. With a little