Interactive Print - Augmented Reality

Printers have barely begun exploiting interactive print and more importantly, to sell the concepts to their customers.

A textbook with interactive content that never becomes obsolete is an innovative step forward for teaching graphic communication.

This product demonstrates how effective interactive print can be on a product that has brought joy for thousands of years.

Together with its subsidiary DOCUFY, Heidelberg is pursuing the further development of the COSIMA and TopicPilot.

My challenge to anyone tasked with handling the company holiday card: Make this year different by bringing your print to life with AR.

RR Donnelley’s voice assistant delivery system allows clients to interact with their business communications via Alexa or Google Home.

Ricoh’s Clickable Paper has enhanced Bill Farquharson’s “The 25 Best Print Sales Tips Ever!” book with augmented reality experiences,

Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.

An updated edition of the textbook, “Introduction to Graphic Communication,” complete with “clickable paper” has been released.

“Introduction to Graphic Communication” combines print and multimedia engagement, including access to related digital media content.