Experts cite three reasons for why QR codes haven’t caught on. First, people are confused about how to scan them. Second, there’s little uniformity among the apps required to read them. Last, some who have tried the technology were dissuaded by codes that offer little useful information or simply redirect the user to the company’s website.
A complete vehicle wrap with the look of a QR code and featuring functioning QR codes has been designed and installed by AmeriSign & Graphics, a full-service sign, design, digital imaging and offset printing company (in Milwaukee) with more than 27 years in business.
Chris Sherman, president of AmeriSign & Graphics, addressed the question of what people will see when they scan one of the giant codes. “You’ll have to scan it to see!” he said. “The landing graphic will change depending on different times of year, current specials, news and contests.
“We haven’t found anything like this in existence anywhere else,”
During July and August, mailers launching campaigns incorporating two-dimensional, smartphone-friendly barcodes will qualify for an upfront 3 percent postage discount. As for the labor contract that becomes effective today, it is projected to save $3.8 billion over its duration.
As we start the new year, I want to talk a bit about QR codes. Some industry pundits think QR codes will make PURLs obsolete; others are touting the ability to combine the two ideas.
