Mailing/Fulfillment - Postal Trends

ROCHESTER, NY—August 28, 2007—The Bennett Group, founder of the Mailing Training Institute, announced a free Seminar & Peer-to-Peer Panel Discussion on the topic of printers expanding into the lucrative mailing industry. The first ever Peer- to-Peer Panel Discussion will feature Robert M. Dahlke Jr. of VISOgraphic, Inc. and Bill Kwiatkowski of Classic Graphics/Opus Direct, and Mary Ann Bennett as moderator. The event is from 11:30am to 1pm on Tuesday, September 11 at the Hyatt Regency McCormick Place, Conference Center Room 10D. Lunch will be provided for all attendees. Industry professionals are urged to request a ticket to this invitation only event by calling The

STAMFORD, CT—08/29/07—According to technology research firm InfoTrends’ forecasts, full color digital TransPromo pages are set to grow at a 91% compound annual growth rate through 2010. In fact, according to an InfoTrends study, 63% of consumers indicate a preference for TransPromo documents over traditional direct mail. In line with this trend, a recent Pitney Bowes survey reveals that Americans spend twice as much time reviewing printed bank and credit card statements than their Web equivalents. The Pitney Bowes survey also found that consumers pay more attention to direct mail than to prospecting emails. “The most powerful customer experiences occur when the right message is

WHEELING, IL—Aug. 15, 2007—As the world’s largest exhibition and conference for printing, finishing and packaging products, GRAPH EXPO 2007 will feature hundreds of vendors displaying their latest equipment and products. But only at BÖWE BELL + HOWELL’s booth will attendees see a unique Connectivity Showcase featuring what is expected to be the largest multi-vendor integration ever displayed at an industry tradeshow. This “live and connected” environment will feature Web-based tracking of vendors’ solutions on the show floor in real time, illustrating their open architecture and integration capabilities. A leading provider of document management and postal solutions, BÖWE BELL + HOWELL will prominently occupy Booth

Wheeling, IL—Aug. 15, 2007—As the world’s largest exhibition and conference for printing, finishing and packaging products, GRAPH EXPO 2007 will feature hundreds of vendors displaying their latest equipment and products. But only at BÖWE BELL + HOWELL’s booth will attendees see a unique Connectivity Showcase featuring what is expected to be the largest multi-vendor online connectivity ever displayed at a print tradeshow. This “live and connected” environment will feature Web-based tracking of vendors’ equipment on the show floor in real time, illustrating their open architecture and integration capabilities. A leading provider of document management and postal solutions, BÖWE BELL + HOWELL will prominently occupy

Xaar presents its piezoelectric inkjet technology and applications for the label printing, packaging, commercial print and industrial markets on Booth 5484 at Graph Expo 2007 (9-12 September, Chicago). The flagship Xaar 1001, the company’s latest variable drop printhead, will be demonstrated in a web application using the latest UV ink technology. Designed for high-speed, single-pass applications, the Xaar 1001 printhead is based on Xaar’s patented Hybrid Side-Shooter(tm) platform with TF Technology(tm). Xaar’s greyscale printing uses dynamically variable drops to deliver high quality four-colour results hour after hour, without downtime. The Xaar 1001 delivers impressive precision, a choice of selectable or variable drop sizes, self-priming

BALTIMORE—August 6, 2007—Vertis Communications introduced today Vertis MailTrailTM, an advanced mail tracking and reporting system powered in cooperation with GrayHair Software. Driven by the United States Postal Service’s next-generation Intelligent Mail Barcode technology, Vertis MailTrail provides marketers the ability to trace a direct mail campaign’s journey through the mail stream, from a package’s initial entry to its projected in-home delivery date. “Over the past few years, we’ve seen a strong need for offering our clients a powerful and intelligent mail tracking solution to provide a more complete picture of campaign and customer data,” said Dave Colatriano, senior vice president and general manager of

CAMBRIDGE, MA—If you will be attending Graph Expo ’07, visit Window Book at Booth #2297 where they will be showcasing its new mailing product, Postage Statement Form Filler (PSFF). PSFF is an easy and cost-effective solution for quickly producing printed USPS Postage Statements replacing hand-written mailing statements. Postage Statement Form Filler allows users to easily create computer generated Postage Statements, when submitting them handwritten is the only other option. The new Postage Statement Form Filler will generate the following statements and forms for processing your mailings: 3541, 3600-R, 3602-R, 3602-N, 3605-R, 3606, 3700, and 8125s. Fill out your statements faster and more accurately. In addition, PSFF

MENOMONEE FALLS, WI—July 24—Arandell Corp., one of North America’s top catalog printers, recently announced the purchase of additional co-mail equipment. The addition increases our expansive co-mailing capacities by 100 percent and gives clients an alternative way to manage their postal rate increases. “Our goal is to aid clients in combating an unprecedented postal rate increase,” said James R. Giencke, Arandell president and chief operating officer. Mr. Giencke also serves on the board for the Association for Postal Commerce (PostCom). “The additional capacity will help us acquire new business and provide a greater opportunity for clients to join Arandell’s co-mail program.”

There’s no escaping the fact that direct mail just doesn’t work with a bad address. The most compelling creative printed on the finest brochure is useless if it doesn’t get to the intended recipient. Why should that matter to you? The ultimate responsibility lies with your customer and their mailing list, after all. If they give you a bad address and you print and mail it correctly, it isn’t your fault if it doesn’t get delivered. That reaction will probably hold up in court but, in business, you need to do better. The more you work with your customers’ data, the more they will

AT FIRST DATA, there is no question the future of customer messaging is viable and vibrant. The giant firm ($6.5 billion in sales in 2005) recently completed the spin-off of its profitable, but non-core, money transfer unit, which is enabling the Omaha-based company to focus more attention and resources on its fundamental credit card processing and customer messaging capabilities. Those activities are substantial. The firm sits atop the pinnacle of the steadily growing credit card processing world, handling the transactions of more than 415 million card accounts on behalf of 1,500 institutions and retailers. Its presence in the customer messaging industry is equally impressive.