Mailing/Fulfillment - Postal Trends

Let’s discuss how using automatic compliance triggers can increase direct mail sales and allow you to gain a competitive advantage.

I’m back with a shape exploration. I had hexagon-shaped brochures across several folding families, so let’s see what can be done.

Let’s discuss status quo bias and framing to get people to take the action you want them to and increase sales.

Data management has become a crucial ingredient in the service mix for commercial printers.

Let’s look at how information gap theory and authority principle can be used to increase direct mail response.

I found five different imitation envelope (or faux-velope!) ideas to share. Here’s what’s great about them.

In this blog, we will talk about how autonomy bias and the consistency principle can be used in direct mail to increase results.

In part four of this series, we will discuss social proof and storytelling behaviors to driver higher direct mail results.

In part three of this series, we will discuss how to use scarcity, reciprocity, and exclusivity to gain a competitive advantage.

PCI announced a culmination of insights and data released at its annual PCI Partnership Summit, held earlier in March.