Mailing/Fulfillment - Postal Trends

Let’s look at how information gap theory and authority principle can be used to increase direct mail response.

I found five different imitation envelope (or faux-velope!) ideas to share. Here’s what’s great about them.

In this blog, we will talk about how autonomy bias and the consistency principle can be used in direct mail to increase results.

In part four of this series, we will discuss social proof and storytelling behaviors to driver higher direct mail results.

In part three of this series, we will discuss how to use scarcity, reciprocity, and exclusivity to gain a competitive advantage.

PCI announced a culmination of insights and data released at its annual PCI Partnership Summit, held earlier in March.

In part two, we discuss how to use loss aversion to increase direct mail sales.

Join us and learn how automation can reduce your mailing costs through pre-sorting and co-mingling.

Congressmen Jamie Comer and Gerry Connolly receive the Distinguished Leadership in Postal Policy award for efforts in protecting USPS.

Let’s think big and fold bigger this week. I’ve got one oversized format featured in three different designs and proportions.