Mailing/Fulfillment - Postal Trends

Google’s new system is identifying the people not opening your newsletter, giving you six months to slim down your subscriber lists.

The digital age hasn’t removed the need for print, and marketing strategists are using digital strategy to strengthen print.

Two firms have joined the Imaging Network Group (INg)., an association of mid-size direct and transaction print & mail providers.

Americans have more trust for a specific brand than for “corporate America,” but only 42% believed they could rely “a lot” on USPS.

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.

As president, Todd Haycock will have the ability to partner with the USPS and provide feedback on important issues for major mailers.

Print isn’t dead, and direct mail is still a vibrant, innovative part of that story.

On this episode of The Week that Was, the latest Target Report reveals a new trend; Transcontinental released financials that made company history; Informed Delivery has significant potential for brands; and NAPCO Research's latest study on workforce development.

PCI Group, a provider of high-security, mission critical business communications, joined INg, a trade association for direct mail.